CRAFTING

BOLD

AND COMPELLING
NARRATIVES.

As a creative leader with over a decade of experience in brand strategy, multimedia storytelling, and digital innovation, I have spearheaded full-scale rebranding and website/LMS redesigns, transforming user experience and driving significant growth. I've also crafted brand identities and lead-generation campaigns, produced high-impact 3D animations, and guided content strategy for iconic organizations, always blending strategic vision with hands-on craft to deliver work that resonates.

BRANDING

Over the past decade, I have led transformative branding projects, including eCornell’s rebranding, which drove 80% year-over-year revenue growth. I created the identity for IllumAdvisors, redesigned Aligned Energy’s global logos and 3D animations, and directed photography, video, and user experience for Jack Welch. Additionally, I revamped Gulfstream’s website and product visualizations and developed a flagship store concept for Benetton, turning brand strategy into compelling user experiences.

marketing

I’ve driven multimedia campaigns and 3D product visualizations for Cornell, IllumAdvisors, Aligned Energy, Jack Welch Management Institute, Screenvision Media, Gulfstream Aerospace and Benetton. I also designed social media and user-generated content campaigns, built retargeting ad strategies and managed paid advertising on LinkedIn, Meta platforms and YouTube.

design lab

With expertise spanning VFX to graphic design, I’ve brought ideas to life across industries and on passion projects, each project pushing creative boundaries and delivering its own challenges.