Marketing Art Director | eCornell | 2017 - Present

• Created a successful rebranding of our company which aided in the success of our 80% year-on-year growth in individual enrollment and revenue, achieving unprecedented efficiency in a competitive market.

• Designed and implemented an engaging website layout, enhancing user engagement and improving the checkout experience.

• Revamped the user interface of the Learning Management System to align with the brand and deliver an enhanced user experience.

• Oversaw the production of video assets for various advertising platforms, including websites.

• Implemented a pdf document conversion process to meet Accessibility requirements for all corporate advertising and sales materials.

• Streamlined our asset delivery workflow and reduced costs by organizing creative materials and assets into a searchable online database for our organization.

• Directed and produced impactful advertisements for web and social media platforms.

Marketing Consultant | illumAdvisors | 2020-2021

• Provided comprehensive oversight and management of branding, client-facing communications, and company-wide marketing strategy initiatives.

Sr. New Media Designer | The Jack Welch Management Institute | 2016 - 2017

• Executed various UI/UX projects, resulting in substantial enhancements to the company website and Learning Management System.

• Implemented a distinctive direction of photography style to differentiate the company from competitors.

• Directed and produced impactful video ads showcasing the founder.

• Designed and developed diverse print materials, presentations, ads, and product designs.

3D Visualization Consultant | Aligned Energy | 2015 - 2018

• Developed and animated 3D and interactive assets for web and promotional purposes.

3D Graphic Artist | Screenvision | 2013-2015

• Created branding assets which included 3D animations and elements which were viewed in theaters across the country.